We hook in.
Whether it’s an interactive video for the FIFA World Cup or a sweepstake generator for the Grand National, we hook into major global events to give William Hill the edge throughout the sporting calendar.
Our designers have worked closely with the group to produce everything from bingo cards to a ‘DNA tool’ providing facts on the footballers a user shares their birthday with, as well as who won the Ballon d’Or that year and more.
Given the scope of content that gets shared around major sporting events each year, William Hill have trusted us with delivering top bracket assets across web, motion and social, bringing new ideas to the table while refining popular campaigns.
We vouch for video.
When developing ‘How to Play’ assets for William Hill’s new and existing games, we’ve tapped into the power of video to create engaging explainers that give users all the information they need before heading into a real game.
For instance, ‘How to Play Roulette’ walks users through the basics of the casino game before looking at bet types, single numbers and splits. All while using slick visuals and transitions to keep viewers hooked.
With video being 48% more effective than static images at capturing attention, we’ve doubled down on producing eye-catching graphics that help William Hill stay ahead of the curve in a crowded market.
We tell stories.
To give customers more context about the history of gambling, we also worked with William Hill Vegas to develop ‘The Evolution of Las Vegas’ – an interactive landing page looking back at the rise of Sin City.
Using infographics and imagery, we crunched the numbers and included fun facts on food, hotel room counts and even casino revenues. The idea was to provide insight on William Hill’s Vegas-themed games, offering a taste of the brand’s inspiration.
The group now uses the scrollable landing page to increase awareness around the roots of the market, piquing the interest of new and existing customers. And with our help, they can keep the page relevant with the latest data.
