We lead the charge
Having witnessed the success of our campaigns with other brands, BetinAsia (BIA) wanted us to make their own marketing assets more modern and cohesive.
Initially, there was a sizeable backlog of assets, so the focus was on delivering them at scale and at pace. Once our team had powered through the backlog, we began developing new concepts and ideas to roll out across web and social channels.
Since then, we’ve produced assets for sister brand Madmarket and built templates for live events like football, basketball and the NFL. In their various formats, these working files allow BIA’s marketing team to make quick price updates as needed.
We explore new technologies.
We’ve taken our creativity a step further in recent months, using AI to generate imaginative imagery for marketing campaigns. BIA were the first brand we truly explored AI image generation with and our experiments have only increased since.
There’s a number of ways that AI has benefitted our partnership, one of which being projects where images are under licence. This was particularly useful when creating the club collateral for the Premier League, as it meant we could make the badges and players look as close to real as possible without infringing on the licences.
We raise the bar.
Working closely with BIA’s in-house team, we now produce regular monthly assets which are rolled out across various channels alongside engage content.
Off the back of our successful work, we’ve been able to branch out to other areas of the business, including a full website rebuild that is currently underway.
We look forward to continuing our partnership with BIA in the future, envisioning assets and executing campaigns that help the brand to stay ahead of the game.
