We help build brands
After working with Playtech for several years, producing motion and graphics for a number of sub-brands, we were asked to develop a new branding strategy for Fabulous Bingo and Fabulous Vegas.
Given the longstanding relationship we had with the client, and the fact they lacked the internal resource to build brands from scratch, we were a natural fit for taking on the project.
Drawing inspiration from the well-known magazine, we created a set of brands that are recognisable and relatable to readers of the publication, whilst being distinctly unique through their eye-catching bingo and casino elements.
We dial up creativity
Since the very beginning, creativity has been our core focus with Fabulous Bingo.
The brand taps into the expertise of our designers from concept to completion, whether that’s for a TV campaign, social media asset or bingo room design.
We’re essentially an extension of their in-house team, delivering original ideas for upcoming campaigns and rolling them out across various channels.
We shape the vision
We’re always planning what’s next for Fabulous Bingo, working closely with the team to provide ongoing support for large campaigns, as well as developing new bingo room concepts to improve the user experience.
Having devised the brand guidelines from the ground up – creating everything from the logos, typography and colour palette to the assets, images and banners – we’re proud of the success the platforms have enjoyed since their launch.
