You need a custom blend for your brand

As a marketing leader or design manager, there’s nothing worse than seeing the true potential in a campaign, but not having the capacity or skills within your team to execute the vision. It’s a frustration that is all too common amongst our clients.

Whether you work in education, insurance, gaming or any industry, nailing your campaigns is key. Done properly, that one bit of creative could catapult your brand into the spotlight and catch the eye of countless new customers. So, what’s holding you back?

Step one is to identify your needs as a company. Are you struggling to roll out a consistent volume of assets? Or is the creative spark simply not there internally to dream up new ideas? That’s where Design on Demand’s unique four dial system can help.

 

 

Outsourcing that works, because we listen

We work closely with each of our clients to ensure they receive a tailored solution that meets their individual needs. Focusing on four dials – Volume, Creativity, Depth and Speed – we address your pain points and provide the expertise to resolve them.

 

 

 

Volume

Get more done, more consistently, over more channels. And that’s not just re-posting across Instagram, TikTok and LinkedIn. True volume is A/B testing. It’s multiple posts per day. It’s personalised content, variations on asset type and a general uptick in the amount of content prospects will see from your brand.

Creativity

Turn up the creative dial by adding a Creative Director to the mix, or by expanding the creative input for every campaign in your calendar. Our Design on Demand service provides this straight out of the box, but you could also consider looking at hiring a Creative Director or Art Director in-house to help bring your content to life.

Depth

Chances are, your team has finely tuned skills in one area. You may have one team member great at motion and another who does great illustration work. But what about HTML5 banners, email templates, 3D or print design? It’s unrealistic to expect all of these areas to be covered by one person. Adding a versatile team like ours gives you full-agency depth at a freelancer rate, without the headaches of hiring.

Speed

The time it takes to get a product to market is hugely important, but often a design team is already maxed out with briefs, so more speed just isn’t an option. Design on Demand allows you to expand your creative capacity without expanding your in-house team, providing the headroom for you to apply more speed to your output.

 

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The Dials in Practice

From Co-op Insurance to the University of Salford, we’ve helped a variety of clients in the areas they needed it most. For some brands we develop ideas from concept to completion, while for other companies we plug skills gaps within their teams.

 

 

Co-op Insurance

We’ve been collaborating with Co-op Insurance for several years now, with Depth and Creativity being the main dials in question. The group was missing a dedicated motion graphics specialist, so we stepped in and became an extension of the team.

They also needed an uptick in the creativity of their campaigns, so we continue to inject imagination into their assets. One of the main ways we do so is through video, for which we’ve developed a style with clear guidelines that they didn’t have before.

 

 

BetinAsia

For BetinAsia meanwhile, our initial focus was on Speed and Volume, delivering a sizeable backlog of assets at scale and pace. Once our team had quickly powered through the backlog, we began to develop new concepts and ideas for roll-out.

Since then, we’ve leaned into Creativity and built templates for live events, used AI to generate original imagery and produced monthly assets for web and social. That’s just one example of how we can adjust the dials to cater for a client’s requirements.

 

 

Fabulous Bingo

Another brand that taps into the expertise of our designers is Fabulous Bingo, for which our core focus has been creativity from the get-go. Whether it’s for a TV campaign, social media asset or bingo room design, we bring the creative flair.

Having devised the brand guidelines from the ground up – producing everything from the logos, typography and colour palette to the assets, images and banners – our role is now centred around introducing fresh ideas that align with its style.

 

 

University of Salford

Given the university’s limited design and video capabilities, their primary dial was initially Depth. They wanted to bring their three campuses to life for international students, using a series of engaging videos that explained the application process.

Our compelling campaign attracted interest from several departments within the university, so we have since dialled up the Creativity by producing an interactive map of their business school, intriguing and informing the students of the future.

 

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Fire on All Cylinders

Every business has its own individual sticking point. Something that weighs heavy on the design and marketing leaders who are passionate about propelling the brand forward to reach its maximum potential. So, why not take the leap? It’ll be worth it.

Outsourcing may seem like passing the baton to someone outside of your inner circle, but what if that person was an expert in what they do? The Usain Bolt that could help you power past the competition in the race for consumer attention.

 

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Design team stacked?

Book a demo to learn about Design on Demand, a monthly subscription that allows you to deliver more campaigns, across more channels, more consistently. For less than the cost of one designer, you can choose from a whole agency-worth of tasks.

Book a Demo